A booklet is a strong and effective promotional technique, both for small and large organizations. We know digital marketing has taken over traditional marketing but booklet printing is still in demand because of its effectiveness and reach. The results are amazing because a booklet is accessible to all. A booklet is effective but only if it’s printed properly. There are lots of factors to consider for quality booklet printing. And one of them is the size of the booklet. Neither too large nor too small will work. A large booklet isn’t handy and a small booklet is not easy to read. According to us, the best size for quality booklet printing is A4. You can choose other options but none of them would be better than an A4 size booklet. The reasons are the following: Perfect For Promotional Materials A4 is a standard size for all promotional materials because it offers sufficient space to showcase designs and text clearly and effectively. So, it’s a perfect option for booklet printing as well. With A4 booklet printing, visuals will be seen large enough at a close distance which will encourage the customers to pick up. No extra effort will be required by the company. Other than this, A4 size booklets are easy to transport as customers can easily fit them into their bags and luggage for future reading. Cost-Effective ChoiceFor promotions, the first thing that company thinks about is cost and its budget. It tries that the cost of the promotional material shouldn’t exceed the set budget as it will impact the company finances for the month as well as the year. In this perspective, A4 is a cost-effective size for booklet printing because it ensures less wastage of paper. In other words, you will get more booklets for your buck. You don’t have to spend much on extra copies of the booklet. Choice Of Binding Allows Greater Impact The impact of the size depends on your binding choice. If you choose a stapled-back A4 booklet, you will maximize your design options more. You will get a maximum number of pages for this binding option. And undoubtedly, your A4 booklet printing will look great compared to other binding and sizing options. You don’t have such flexibility with other sizes of the booklet. Is Size Enough For Quality Booklet Printing? No, you should consider the material type or finish of the paper for quality booklet printing. You should choose between glossy and matte finishes. A gloss paper is shiny and popular for printing materials while a matter paper has a flat look. The matte finish paper doesn’t shine and reflect light the same as gloss paper. If your budget is high, you should prefer UV coating for booklet printing. This will protect your booklet from UV rays and extreme temperatures. Most importantly, you should work with a reputable printing company for quality booklet printing services. If the printing is not done, neither the size nor the finish of the booklet will be effective.
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